Policy Implementation Model of the Sumedang Puseur Budaya Sunda (SPBS) in the Sumedang Regency Government
DOI:
https://doi.org/10.1229/tecempresarialjournal.v20i1.473Abstract
This study analyzes the implementation of Sumedang Puseur Budaya Sunda (SPBS) policy in Sumedang Regency, as regulated by Regional Regulation Number 1 of 2020. This policy aims to establish Sumedang Regency as the center of Sundanese culture by integrating cultural values into government administration and regional development. The study employs a qualitative approach with a case study method. The findings indicate that although government officials understand the policy's objectives, its implementation in the field remains suboptimal. The main obstacles include ineffective socialization, low community participation in cultural preservation, limited human resources and budget, and insufficient coordination between government agencies and stakeholders. This study proposes an alternative implementation model that emphasizes increased collaboration between the government, the community, and the private sector. The model encourages active community participation in policy formulation and implementation and the development of culture-based programs aligned with local needs. The SPBS policy holds significant potential to strengthen Sundanese cultural identity and improve community welfare. However, its success requires a more integrated and sustainable approach. This research is expected to contribute to the development of culture-based public policies in Sumedang Regency and serve as a reference for studies in public administration and cultural policy.
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