Álvaro J. Rojas Lamorena. Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones. Tec Empre Journal [Internet]. 2020 Feb. 1 [cited 2026 May 17];15(1):1-12. Available from: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/11