Sari, P. S. P., and G. S. Darma. “The Impact of Viral and Influencer Marketing on Skintific Purchase Decisions: Exploring the Mediating Role of FoMO”. TEC EMPRESARIAL, vol. 19, no. 1, Apr. 2024, pp. 453-70, doi:10.1229/tecempresarialjournal.v19i1.431.