Pattanayak, S., S. U. Khan, F. Malik, and S. Khan. “Reels to Pixels: Exploring the Role of Media Technologies in the Evolution of Bollywood’s Digital Transformation”. TEC EMPRESARIAL, vol. 19, no. 1, Apr. 2024, pp. 434-52, doi:10.1229/tecempresarialjournal.v19i1.430.