Lutfillah, N. Q., S. Rahayu, D. P. Sari, D. Djuharni, and Yudi. “Non-Material Value As the Dominant Factor in Determining the Selling Price of Ayam Sabung”. TEC EMPRESARIAL, vol. 17, no. 2, Dec. 2022, pp. 158-72, doi:10.1229/tecempresarialjournal.v17i2.96.