Sari, Putu Sabrina Permata, and Gede Sri Darma. 2024. “The Impact of Viral and Influencer Marketing on Skintific Purchase Decisions: Exploring the Mediating Role of FoMO”. TEC EMPRESARIAL 19 (1):453-70. https://doi.org/10.1229/tecempresarialjournal.v19i1.431.