RODOLFO VÁZQUEZ. Brand equity: perspectives of analysis and estimation criteria. TEC EMPRESARIAL, [S. l.], v. 19, n. 1, p. 243–257, 2024. DOI: 10.1229/tecempresarialjournal.v19i1.383. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/383. Acesso em: 25 apr. 2025.