AMAIA LAFUENTE RUIZ DE SABANDO. The marketing orientation as a university management philosophy: a framework to guide its application. TEC EMPRESARIAL, [S. l.], v. 14, n. 2, p. 41–53, 2019. DOI: 10.1229/tecempresarialjournal.v14i2.9. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/9. Acesso em: 17 may. 2026.