FROUGH, E. M.; ROBERT JEYAKUMAR NATHAN; JULIE YEW MEI YEE; JALAL RAJEH HANAYSHA. Adapting to Platform Business Trends: Users’ Changing Behaviour to Digital Platform Marketing Strategies. TEC EMPRESARIAL, [S. l.], v. 21, n. 1, p. 740–764, 2026. DOI: 10.1229/tecempresarialjournal.v21i1.820. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/820. Acesso em: 5 jun. 2026.