SARI, P. S. P.; DARMA, G. S. The Impact of Viral and Influencer Marketing on Skintific Purchase Decisions: Exploring the Mediating Role of FoMO. TEC EMPRESARIAL, [S. l.], v. 19, n. 1, p. 453–470, 2024. DOI: 10.1229/tecempresarialjournal.v19i1.431. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/431. Acesso em: 19 apr. 2026.