ÁNGEL JOSÉ LORENTE PÁRAMO. Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects. TEC EMPRESARIAL, [S. l.], v. 17, n. 1, p. 14–26, 2022. DOI: 10.1229/tecempresarialjournal.v17i1.37. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/37. Acesso em: 2 may. 2026.