ANTONIO MARÍN GARCÍA. Does innovation contribute to generate brand equity and customer satisfaction?: Evidence in the large grocery distribution. TEC EMPRESARIAL, [S. l.], v. 16, n. 3, p. 12–27, 2021. DOI: 10.1229/tecempresarialjournal.v16i3.32. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/32. Acesso em: 26 may. 2026.