WALESSKA SCHLESINGER. How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions. TEC EMPRESARIAL, [S. l.], v. 16, n. 2, p. 51–62, 2021. DOI: 10.1229/tecempresarialjournal.v16i2.30. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/30. Acesso em: 24 may. 2026.