MARIA FUENTES BLASCO. How do the effects of retail innovation change? An analysis by product category. TEC EMPRESARIAL, [S. l.], v. 16, n. 2, p. 39–50, 2021. DOI: 10.1229/tecempresarialjournal.v16i2.29. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/29. Acesso em: 24 may. 2026.