MARTINA G. GALLARZA. The concept and measurement of consumer value: agreements and disagreements. TEC EMPRESARIAL, [S. l.], v. 16, n. 1, p. 28–40, 2021. DOI: 10.1229/tecempresarialjournal.v16i1.23. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/23. Acesso em: 19 apr. 2026.