IRENE GIL-SAURA. How does Integrated Marketing Communication boost guest satisfaction? A proposal through ecological knowledge and value co-creation. TEC EMPRESARIAL, [S. l.], v. 18, n. 1, p. 164–175, 2023. DOI: 10.1229/tecempresarialjournal.v18i1.145. Disponível em: https://revistas.tec-ac.cr/index.php/tec_empresarial/article/view/145. Acesso em: 24 oct. 2026.