Widyanto, I., Haryadi, Yacob, S., & Junaidi. (2024). Navigating Customer Loyalty Through Trust: The Role of Customer-Based Value and Brand Equity Among IndiHome Internet Network Users: An Empirical Study in Jambi Province, Indonesia. TEC EMPRESARIAL, 19(1), 291–308. https://doi.org/10.1229/tecempresarialjournal.v19i1.391