Sari, P.S.P. and Darma, G.S. 2024. The Impact of Viral and Influencer Marketing on Skintific Purchase Decisions: Exploring the Mediating Role of FoMO. TEC EMPRESARIAL. 19, 1 (Apr. 2024), 453–470. DOI:https://doi.org/10.1229/tecempresarialjournal.v19i1.431.