Lutfillah, N.Q., Rahayu, S., Sari, D.P., Djuharni, D. and Yudi 2022. Non-Material Value as the Dominant Factor in Determining the Selling Price of Ayam Sabung. TEC EMPRESARIAL. 17, 2 (Dec. 2022), 158–172. DOI:https://doi.org/10.1229/tecempresarialjournal.v17i2.96.