Non-Material Value as the Dominant Factor in Determining the Selling Price of Ayam Sabung
DOI:
https://doi.org/10.1229/tecempresarialjournal.v17i2.96Keywords:
Selling Price, Accounting, Buying and Selling, Fighting Cocks, Culture, Values.Abstract
Purpose: for knowing the factors determining the selling price of fighting cocks and the factors considered by buyers in buying fighting cocks.
Methodology: The interpretive paradigm was chosen in this study, using two informants, namely the manager of the cockfighting coop and the buyer of the fighting cock.
Findings: The selling price of fighting cocks is set to be very high compared to chickens that are for consumption. The determining factor for the selling price is not just the acquisition price of the chickens, costs incurred to raise the chickens and profit margins, but the main considerations are non-material factors, namely looking at the history of cockfighting, the ancestry of the chickens, the physique of the chickens, and the credibility of the cockfighting manager. The emotional side of the owner of the fighting cock also has an important portion that causes the cock to get special treatment. Buyers of fighting cocks dare to buy at high prices because of considerations of trust in the owners of fighting cocks that arise from getting to know each other, so that buyers know the background of fighting cocks.
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