Overcoming Barriers to Digital Payment Adoption in Asset Agriculture (Livestock) Company: A Qualitative Exploration
Keywords:
Digitalization, Payment, Transactions, Livestock, MSMEs, SDGs.Abstract
This study investigates the challenges faced by micro, small, and medium enterprises (MSMEs) in the Indonesian livestock industry in adopting digital payment systems. Despite government efforts to promote digitalization and financial inclusion, the adoption of digital payments remains limited in this sector. Through qualitative research employing in-depth interviews with 140 informants from 19 provinces, this study explores the barriers and obstacles encountered by livestock MSMEs in transitioning to digital payment transactions. The findings reveal that while informants acknowledge the benefits of digitalization, such as increased efficiency and market access, significant challenges persist, including inadequate internet access, limited digital literacy, and cybersecurity concerns. The results highlight the need for targeted initiatives to address these barriers, including improving infrastructure, providing digital literacy training, and strengthening cybersecurity measures. By identifying and addressing these challenges, policymakers can facilitate the successful adoption of digital payments in the livestock MSME sector, contributing to the achievement of relevant Sustainable Development Goals (SDGs) and promoting financial inclusion and sustainable agricultural practices.
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