Does Sustainable Entrepreneurship in Entrepreneurial Orientation Contribute to Entrepreneurial Success?
DOI:
https://doi.org/10.1229/tecempresarialjournal.v19i1.470Keywords:
Entrepreneurial Orientation, Sustainable Entrepreneurship, Entrepreneurial Success, SMEsAbstract
This study aims to explain the contribution of sustainable entrepreneurship in entrepreneurial orientation for entrepreneurial success. This research was conducted upon Small and Medium Enterprises (SMEs) of embroidery and weaving in West Sumatra Indonesia with a sample size of 235 SMEs. This is quantitative research using Structural Equation Modeling (SEM) analysis tool with Analysis Moment Structural (AMOS). This study collected data of SMEs owners using questionnaires. Data analysis revealed that entrepreneurial orientation in SMEs was not only innovative, risk-taking, proactive, competitive aggressiveness, and autonomous but also contributed to sustainable entrepreneurship. The role of sustainable entrepreneurship in SMEs was very dominant as compared to other dimensions in the entrepreneurial orientation. Therefore, this study contributed to the development of the entrepreneurial orientation theory by proposing sustainable entrepreneurship variable.
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