Management of Local Wisdom Values in the Sundanese Cultural Community of Kampung Naga: An Ethnographic Study in West Java, Indonesia
DOI:
https://doi.org/10.1229/tecempresarialjournal.v19i1.394Keywords:
Ethnography, Local Wisdom, Kampung Naga, Culture, Heritage.Abstract
The rapid advancement of technology and unrestricted cultural exchange pose a significant threat to the preservation of local wisdom. This research aims to explore the management of local wisdom, assess its role in strengthening harmony within the Kampung Naga community, and identify methods for transmitting traditional values to maintain peace and cultural heritage. The research conducted on Kampung Naga involved a qualitative method with an ethnographic approach, and it encompassed the complete populace of the village, comprising 1,829 individuals. Qualitative data collection in ethnographic research involves gaining a profound understanding of culture, behaviour, and interactions within a specific community or social group through participatory observation, in-depth interviews, and field notes. The presentation encompasses three main aspects: First, The sustainability of natural resources and production; Second, Cultural sustainability and balance; and third, Developmental processes aimed at improving the existing quality of life. The findings indicate that residents of Kampung Naga prioritize environmental values, maintain clean and healthy lifestyles, foster spirituality, practice discipline, and exhibit strong social concern. These values embody traits such as character resilience, moral integrity, tolerance, and a spirit of cooperation all passed down to the next generation through local cultural learning within the family.
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