The Influence of Destination Attributes and Destination Image to Word of mouth Through Satisfaction of Tourists in Gunungkidul Yogyakarta
DOI:
https://doi.org/10.1229/tecempresarialjournal.v18i2.211Keywords:
Destination Attributes, Destination Image, Tourist Satisfaction, Word of Mouth.Abstract
The purpose of this study was to examine and analyze the effect of destination attributes, destination image, and tourist satisfaction on word of mouth, as well as test the mediating effect of tourist satisfaction on word of mouth. The population in this study were domestic tourists who visited various tourist objects in Gunungkidul Regency with a minimum age limit of 17 years. At the same time, this study allocates tourist objects to as many as ten favourite tourist destinations in Gunungkidul. The researcher determined the number of respondents as a sample for each destination proportionally, divided equally among the tourist objects used as research objects. Thus, the number of respondents taken at each tourist attraction in this study was 15 people. To test the hypothesis in this study using structural equation modelling (SEM) with programs AMOS version 22. Based on the tests that have been carried out, the results show that destination attributes and destination image affect tourist satisfaction. Furthermore, destination attributes, image, and tourist satisfaction affect word of mouth. Meanwhile, tourist satisfaction mediates the impact of destination attributes and destination image on word of mouth.
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