Fostering Ecopreneurship and Green Innovation on Sustainable Marine Ecotourism Development: Evidence from Indonesia
DOI:
https://doi.org/10.1229/tecempresarialjournal.v18i1.170Abstract
The competitiveness of industries that are concerned with environmental sustainability is a challenge for ecopreneurs. The development of green business makes SMEs have to start thinking about paying attention to the environmental impact of their products and production processes. It is undeniable that organizational/industrial behavior can affect environmental damage, such as water and air pollution. Global warming and environmental sustainability have an impact on today's changing business practices. The purpose of this study was to describe the role of ecopreneurship and green innovation that can support ecotourism. This research was conducted 110 womenpreneur as the unit analysis. The analytical technique used was path analysis. The result of the analysis are that ecopreneurship and green innovation provide an alternative strategy to support ecotourism.
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