The role of the internet in the cultural convergence: a theoretical analysis based on the dynamic-constructivist approach from the consumers' online interactions perspective
DOI:
https://doi.org/10.1229/tecempresarialjournal.v17i2.148Keywords:
Internet, cultural interaction, values transference, cultural convergence, dynamic constructivist approachAbstract
This paper poses, from a theoretical perspective, the role that may have Internet as a key factor to foster the cultural convergence among countries. In this regard, we reflect about a central theoretic proposal, taking as main reference the dynamic constructivist approach. The gist of the paper goes down the lines of how shared values generated in the on-line communication processes developed by individuals (consumers) from different cultures-either between each other or between them and the medium-, can be passed on to every culture of origin, fostering their rapprochement in the long run.
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