The Influence of Green HRM Practices, Green Behavior, and Green Lifestyle on Employee Performance through Green Innovation and Shared Green Values in the Banking Industry of North Sumatra
DOI:
https://doi.org/10.1229/tecempresarialjournal.v20i2.644Keywords:
Green Human Resource Management; Behavior; Lifestyle; Green Innovation; Shared Green Values; Employee Performance.Abstract
The present study seeks to explore the impact of implementing green HRM practices, together with the adoption of pro-environmental behaviors and sustainable lifestyle choices, on the overall performance of employees, by considering green innovation and the integration of shared environmental values as mediating factors within the banking sector in North Sumatra. The research problem is based on the critical significance of incorporating sustainability-oriented principles into human resource management practices and organizational culture to promote performance improvement that focuses not only on productivity but also on environmental responsibility. This research uses a quantitative research design employing surveys as the primary means of data collection. The sample selection was carried out through the application of purposive sampling techniques, with the criteria being active employees in the banking sector (both state-owned and private banks) located in North Sumatra, possessing at least one year of professional experience and participating on a voluntary basis participating in the study. Data were obtained from 250 respondents in total. The research instrument was a questionnaire which had undergone assessments to ensure both validity and reliability through a pretest and was analyzed using the Covariance-Based a Structural Equation Modeling (CB-SEM) technique utilizing SmartPLS 4.0 software as an analytical tool. The results of the study show that the three independent variables green HRM practices, green behavior, and green lifestyle exert a significant positive effect on the performance of employees, both directly and indirectly through eco-innovation and collectively embraced sustainability values. The mediating variables were found to play an important role in strengthening the relationships between constructs. Both green innovation and shared green values showed strong influence in improving employee performance. These findings confirm that achieving sustainable employee performance in the banking sector is strongly influenced by a combination of managerial organizational strategies and workplace culture oriented toward the promotion of environmental sustainability.
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