The Role of Core Self Evaluation in Mediating the Influence of Employee Well-Being on Service-Oriented Organizational Citizenship Behavior with Collectivist Moderation on Employees of Service Companies in Palu City
Keywords:
Core Self Evaluation, Employee Well-Being, Service-Oriented Organizational Citizenship Behavior, Collectivist, Palu City.Abstract
The increasingly competitive service industry requires employees to demonstrate extra work behavior beyond formal tasks, known as Service-Oriented Organizational Citizenship Behavior (SOOCB), which is greatly influenced by the individual's well-being and psychological character. Employee Well-being is believed to indirectly encourage SOOCB through Core Self Evaluation (CSE), which reflects an individual's positive beliefs about themselves, while the role of collectivistic cultural values also determines the direction and strength of the relationship. However, there have been few studies that comprehensively combine these four variables in one framework, especially in a multicultural context such as Palu City. This study aims to analyze the mediating role of Core Self Evaluation in the relationship between Employee Well-being and SOOCB and to test the moderating effect of Collectivist values on employees of service companies in Palu City. This study uses a quantitative approach with the Structural Equation Modelling method based on Partial Least Square (PLS) to analyze the causal relationship between variables and test the predictive model statistically. The results of this study found that Core Self Evaluation has a positive and significant influence on Service-Oriented Organizational Citizenship Behavior (SOOCB), where employees with high self-evaluation tend to show proactive service behavior and go beyond formal duties. Core Self Evaluation also mediates the relationship between Employee Well-being and SOOCB, indicating that employee well-being encourages positive self-evaluation that increases service-oriented organizational citizenship behavior. Collectivist cultural values negatively moderate the relationship between Employee Well-being and SOOCB, so that the influence of well-being on SOOCB is weakened in individuals with high collectivism. However, Collectivist does not moderate the relationship between Core Self Evaluation and SOOCB, indicating that the influence of self-evaluation as a basic personality trait is consistent and stable across cultural contexts.
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