Navigating Blue Economy Diplomacy: Comparative Study of Seaweed Industry Development in Pangandaran and Serang, Indonesia
Keywords:
Blue Economy Diplomacy, Seaweed, International Political Economy, Indonesia, Pangandaran, Serang.Abstract
This article focuses on the role of the seaweed sector in supporting Indonesia's blue economy diplomacy agenda, through case studies in two coastal areas that have different potentials and challenges: Pangandaran Regency and Serang Regency. The purpose of this study was to compare the dynamics of production, management, marketing, and institutional support for the seaweed sector in both regions. In addition, this study aims to analyze how this local potential can contribute to Indonesia's broader export policy and blue economy diplomacy framework. This article uses the International Political Economy and Blue Economy Diplomacy approaches to explain the relationship between local actors, national policies, and international markets. This study used a descriptive qualitative method through in-depth interview techniques with business actors, village officials, and MSME managers in two coastal villages: Bagolo Village (Pangandaran) and Lontar Village (Serang). The analysis was carried out by comparing the management patterns, inhibiting factors, and expansion strategies of the seaweed market. The results show that both regions have large seaweed export potential, but face similar structural challenges such as limited raw materials, environmental pollution, and the absence of sustainable supporting policies. However, there are promising local initiatives such as MSME-based processed products, participation in international exhibitions, and interest in foreign markets, which can be used as a foundation for strengthening Indonesia's blue economy diplomacy from the grassroots level.
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