Collaboration Based Ecotourism Development Strategy in the Pucak Tinggan Area, Badung Regency, Bali Province
DOI:
https://doi.org/10.1229/tecempresarialjournal.v19i1.416Abstract
Traditional villages refer to settlements or areas in Indonesia that maintain local traditions, customs and cultural values distinctively and from generation to generation. Each traditional village has its own uniqueness and specialties, reflecting the diversity of Indonesian culture. Although many traditional villages still maintain traditions, some villages have to face challenges in maintaining cultural heritage amidst modernization and social change. There is a desire from the people of Tinggan Traditional Village, the Forest Management Unit (KPH) of the Bali Provincial Forestry Service, and flower garden entrepreneurs to collaborate in developing ecotourism in the Pucak Tinggan area. This research aims to formulate a collaboration based ecotourism development strategy in the Pucak Tinggan area using an exploratory qualitative approach through IFAS, EFAS, IE, SWOT and AHP analysis to formulate a collaboration based ecotourism development strategy in the Pucak Tinggan area. The results of the research found that the Pucak Tinggan ecotourism development strategy was formulated through formulating appropriate marketing and promotion strategies, encouraging community participation in preserving and promoting ecotourism products, collaborating with local entrepreneurs and traditional village financial institutions, conducting outreach, seeking further support from the forestry service and local tourism services. Badung, developing community awareness of the environment and waste processing, increasing human resource competency, creating and improving facilities and infrastructure, establishing a management organization, collaborating with travel agencies, proposing a change in forest status from protected forest to social forest, creating a site plan and involving Babinsa and Traditional Village security units.
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