Clicking and trading: Strategies of on-line banking in Spain
DOI:
https://doi.org/10.1229/tecempresarialjournal.v18i2.271Keywords:
Banking system, services provision, Internet, financial services.Abstract
The strategy of Spanish banks regarding online banking has moved cautiously between the sector modernization and the fear of third parties' entry. In this paper we show how from the bubbling beginnings, institutions have moved towards a sound business part of a multichannel strategy. Still, Spanish institutions haven't been able to rip all the advantages that Internet may have in the distribution of financial products.
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